PBA welcomes back corporate partner Philsteel

February 11, 2018

After 14 years, pioneering steel manufacturing conglomerate Philsteel returns to the PBA as a major sponsor of Asia's first play-for-pay league.

Philsteel, the company behind renowned and trusted roofing brands such as Galvalume 55, Colorbond and building product Galvabond, recently forged a season long partnership with the Philippine Basketball Association under the helm of newly-minted league commissioner Willie O. Marcial.

"The PBA welcomes back a solid corporate partner in Philsteel," declared commissioner Willie O. Marcial during the contract signing last Wednesday (Feb. 7).

Abeto Uy, Philsteel's Chairman and CEO, said the company is happy to be part of the PBA family again.

"It is a sweet comeback for Philsteel. Like the PBA, we are homegrown yet world class."

He added: "Competition is fierce in the PBA as in business, only those with drive, quality and the passion to do better everyday stands out, same qualities that shape our brands and Philsteel."

Philsteel and PBA's partnership go a long way back. The company first joined the league as sponsor during the 2004 season.

"Our partnership with the PBA is steel-strong. We share the same market reach and audience profile," said Paul Oraa, Philsteel's Marketing Director.