The Philippine Basketball Association and USANA PH renewed their commitment to promote health and wellness, and inspire millions of Filipinos to embrace healthy lifestyle. PBA Commissioner Willie Marcial and Cherry Ampig, USANA PH general manager, (fourth from left) sealed deal at the Smart Araneta Coliseum on Sunday. Also in photo are (fron L-R) Jara Tayamen, USANA marketing manager, Jo Francisco, PBA Marketing Director, Leeo Kim, USANA marketing supervisor and Joyce Ramallosa - USANA senior sales & marketing manager.
________________________________________________________________________________
USANA Philippines proudly celebrates the fourth year of its partnership with the Philippine Basketball Association (PBA), the country's premier professional basketball league.
As the Official Nutritional Supplement Provider for the PBA since 2020, USANA has played a pivotal role in supporting the health, endurance, and peak performance of the league's top athletes.
This enduring collaboration underscores USANA's commitment to promoting health and wellness both on and off the court, while inspiring millions of basketball fans to embrace healthier? lifestyles.
FOUR YEARS OF HEALTH AND PEAK PERFORMANCE
Sponsored content:
Since the beginning of this collaboration, USANA has provided PBA athletes with its renowned, science-based nutritional supplements, helping them meet the physical demands of professional basketball.
Products like USANA(R) CellSentials(TM) have become integral to the daily regimen of PBA athletes, enabling them to maintain peak physical and mental performance during the rigorous basketball season.
Many players have testified to the positive impact USANA products have had on their recovery, endurance, and overall well-being. This vital support has been key in keeping athletes at their best, ensuring they can perform at an elite level throughout their careers.
EXTENDING WELLNESS BEYOND THE COURT
While the partnership primarily focuses on the athletes, its reach extends far beyond the basketball court. Through joint health awareness campaigns, USANA and the PBA have been actively promoting health and wellness among Filipino basketball fans. These efforts include fun runs, fan engagement initiatives, social media campaigns, and educational programs that encourage proper nutrition, active living, and overall wellness.
Sponsored content:
A prime example of these initiatives was The 2023 PBA USANA Run, the grandest and largest fun run event the PBA has ever organized to date, with 3,500 runners and close to 70 exhibitors onsite. The event demonstrated the impact of the partnership, encouraging fans to embrace an active lifestyle while creating an exciting and inclusive environment.
The partnership aims to create a culture of health and wellness among PBA fans, encouraging them to adopt healthier habits that will lead to improved quality of life.
A PARTNERSHIP BUILT ON TRUST AND SHARED VALUES
USANA's dedication to providing premium, research-backed nutritional supplements perfectly aligns with the PBA's commitment to excellence in sports. Together, both organizations have worked tirelessly over the past four years to elevate the importance of health, wellness, and performance not only among professional athletes but also in everyday life.
Cherry Ampig, General Manager of USANA Philippines, highlighted the significance of the partnership: "Our partnership with the PBA is a testament to our shared belief in the power of proper nutrition and overall wellness. For the past four years, we've seen how USANA has supported the physical and mental performance of PBA athletes, and we are excited to continue this collaboration that promotes health and inspires fans to live better, healthier lives."
Willie Marcial, Commissioner of the PBA, also expressed his gratitude for the continued partnership: "USANA has been a vital partner in ensuring that our players are always in top shape. Their supplements have made a huge difference in the recovery and performance of our athletes. We're excited to continue working with USANA as we promote health and excellence, both on and off the court."
Looking Ahead: Continuing the Health Journey
As USANA Philippines and the PBA enter the fourth year of this fruitful partnership, the focus remains on driving health and performance to new heights. The collaboration will continue to deliver high-quality nutritional support to athletes, while also amplifying efforts to engage and educate basketball fans about the importance of maintaining a healthy lifestyle.
Through a shared vision, USANA and the PBA are set to inspire more Filipinos to prioritize their health and wellness, ensuring that everyone--athletes and fans alike--can perform at their best.
