THE Philippine Basketball Association partnered with entertainment platform TikTok as its "Official Fan Sharing App '' for its 47th Season.
PBA Commissioner Willie Marcial (third from left) and Kristoffer "Toff" Rada, TikTok Head of Public Policy, Philippines (second from right) officially sealed the deal in simple contract signing ceremony on Wednesday at the Smart Araneta Coliseum.
Also present at the ceremonial signing were Gabriel Ernesto Pangalagan TikTok Operations, Sport & Gaming, Philippines, (left), Jo Francisco, Marketing/PBAPI head (second from left) and Robi de Guzman, TikTok Marketing, Philippines, (right).
The collaboration aims to promote sports on the platform, and what a way to start it with PBA, the Philippines' premier basketball league.
"TikTok is continuously evolving and growing at a rapid pace as we seek to satisfy Filipinos' desire for new content on our platform", Rada said.
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He believes the partnership with PBA will allow the platform's millions of users to increase their engagement with basketball and even connect with their fellow fans, as well as fuel their enthusiasm and passion for the sport.
Toff added "this will also lead to a more creative and enriching content that will further amplify the growth of the people's "national pastime" and the TikTok community."
According to Marcial, the league welcomes this partnership with TikTok to further raise the excitement, awareness, and fan engagement for the league.
"The PBA is extremely proud to work with TikTok as it is one of the most exciting entertainment platforms today", Marcial said.
TikTok will also serve as the fans' online locker room portal where they'll get to know more about the sport, the teams, and the players like never before as exclusive content will be posted on PBA's official TikTok account (@pbaconnect).
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PBA fans as well as TikTok users can now freely express their love for the game of basketball using the hashtag #PBAGameTayoDito, which translates to "the game is here".
When visiting the app, fans can look up the tag #PBAGameTayoDito to see and enjoy all PBA and basketball-related content on TikTok.
